Yen Research, a Marketing Research Firm, Adopts a Strategy to Position

question 94

Multiple Choice

Yen Research, a marketing research firm, adopts a strategy to position its client's newly launched product apart from the competition in the eyes of consumers.This strategy is referred to as _____.

• A)mass marketing
• B)product differentiation
• C)segment marketing
• D)repositioning

---

Definitions:

Fiscal Year

A one-year period used for financial reporting and budgeting that may not correspond to the calendar year.

Net Realizable Value

The estimated selling price of goods, minus the cost of their sale or completion.

Dollar-Value LIFO

An inventory valuation method that uses the last-in-first-out (LIFO) principle, adjusted for changes in the dollar's value.

Relevant Price Index

An index that measures changes in the price level of a specific set of goods or services relevant to a particular context.