A Regular Fast-Food Chain Realizes That It Is Viewed Only

question 85

Multiple Choice

A regular fast-food chain realizes that it is viewed only as a lunch or dinner destination.Having known that the consumption of coffee as a breakfast item has increased among the target market, the chain aims at launching itself as a breakfast destination as well.According to its research, consumers look for a quick breakfast meal before they begin their day.The chain revamps the look of its restaurants and menus, and includes coffee, tea, and breakfast sandwiches.The marketers aim to determine what kind of impression of the breakfast services they want to establish in the consumer's minds. The fast-food chain revamps its interiors and its menus to present itself as a breakfast destination for its consumers, along with its original lunch and dinner services.This is an example of _____.

• A)positioning maps
• B)behaviouristics
• C)repositioning
• D)a positioning statement

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Definitions:

Balance Sheet

A declaration that compiles the resources, obligations, and shareholder's equity of a business at a precise moment in time.

Debit Memo

A document issued by a buyer to a seller indicating an amount owed to the buyer, often due to a return or an error in billing.

Bank Service Charges

Fees charged by a bank to its customers for account maintenance and other financial services.

Company's Records

Official documents and files that contain the historical data, transactions, and operational information of a business.