Positioning Maps Can

question 86

Multiple Choice

Positioning maps can:

• A)visually represent categories within a market, including product and brand offerings within a segment.
• B)revamp a product and the various elements of the marketing mix.
• C)identify the main reason the target market buys a product and what sets it apart from the market.
• D)identify four elements: product name, product category, reasons the target market buys product, and what sets the product apart from competition.

---

Definitions:

Selective Service Act

Law passed in 1917 to quickly increase enlistment in the army for the United States’ entry into World War I; required men to register with the draft.

Enlistments

The act of voluntarily joining the armed forces or a similar organization, often associated with military service.

Soldiers

Individuals serving in an army, whether voluntarily or through conscription, who undergo military training and participate in warfare or peacekeeping missions.

Military Technologies

Advanced technologies developed for the purpose of enhancing the effectiveness and efficiency of armed forces and warfare.