Positioning Statements Identify the Main Reasons the Target Market Buys

question 68

True/False

Positioning statements identify the main reasons the target market buys the product and what sets it apart in the market.

---

Definitions:

Direct Selling

A retail channel where sales are made directly to the consumer by a representative of the company.

Commonly Owned

Refers to assets or properties held jointly by two or more parties.

Full-line Discount

A pricing strategy where a retailer offers discounts on the entire range of products.

GPS

Global Positioning System, a satellite-based navigation system that provides location and time information in all weather conditions, anywhere on or near the Earth.