SmoothKurls Wants to Introduce a New Brand of Shampoo for Which

question 43

Multiple Choice

SmoothKurls wants to introduce a new brand of shampoo for which it wants some consumer data.Its researchers decide to look at demographic variables before launching the shampoo.Which of the following is a demographic variable that the marketers will look at?

• A)personality
• B)gender
• C)usage rate
• D)brand loyalty

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Definitions:

Conventional

Traditional, typical, or standard practices, methods, or techniques.

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption.

Cooperative

An organization owned and operated for the benefit of those using its services, where members work together for a common goal, sharing in decisions and profits.

Credible Commitments

Promises or assurances that are viewed as reliable because they are backed by actions demonstrating the intent and ability to fulfill them.