Look, a Cosmetic Company, Purchases Nature, a Small Cosmetic Franchise

question 44

Multiple Choice

Look, a cosmetic company, purchases Nature, a small cosmetic franchise.Nature manufactures and sells cosmetics that are made of 90 percent natural ingredients, and are not animal-tested.It has always targeted a special audience and has focused its efforts on a limited segment in the market.Look decides to promote products by Nature as a totally separate brand, understanding that the products interest and attract a special segment of the market.This is an example of _____.

• A)niche marketing
• B)individualized marketing
• C)segment marketing
• D)family branding

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Definitions:

Protein

A macromolecule essential for the structure, function, and regulation of the body's cells, tissues, and organs.

Iron-fortified Formula

Infant formula supplemented with extra iron intended to prevent or treat iron deficiency anemia in babies.

Breastfeeding

The act of feeding a baby with milk directly from the mother's breast, regarded as providing the best nutrition and immune system support for infants.

Bottle Feeding

The method of feeding babies milk or formula from a bottle instead of breast milk from the breast.