A Positioning Statement Can Be Defined As

question 64

Multiple Choice

A positioning statement can be defined as:

• A)the impression of the product you want to establish in consumers' minds relative to their needs and also in contrast to the competition.
• B)the tool that identifies the main reasons the target market buys a product and what sets it apart in the market.
• C)analysing why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
• D)visual representations of how products or product groups are positioned within a category to consumers/customers.

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Definitions:

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