In Terms of the Buying Centre, People Who Control the Flow

question 73

Multiple Choice

In terms of the buying centre, people who control the flow of information in the buying centre, such as purchasing personnel, technical experts, and secretaries, and help or prevent sales people from reaching others in the buying centre are called _____.

• A)influencers
• B)obstructionists
• C)gatekeepers
• D)power brokers

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Definitions:

Utilize Control

The practice of managing or employing something effectively to achieve a specific goal or regulate an outcome.

Disease From Bacteria

Illness caused by harmful bacterial infections, which can affect various parts of the body and lead to serious health complications.

Illness From Viruses

A condition or disease caused by the invasion of the body by viruses, leading to a range of symptoms depending on the virus.

Behavioral Factors

Aspects of individuals' actions or behaviors that influence their health, well-being, and risk of diseases.