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A regular fast-food chain realizes that it is viewed only as a lunch or dinner destination.Having known that the consumption of coffee as a breakfast item has increased among the target market, the chain aims at launching itself as a breakfast destination as well.According to its research, consumers look for a quick breakfast meal before they begin their day.The chain revamps the look of its restaurants and menus, and includes coffee, tea, and breakfast sandwiches.The marketers aim to determine what kind of impression of the breakfast services they want to establish in the consumer's minds. When marketers of the fast-food chain attempt to create an impression of the new offering in the minds of the consumers, and in contrast to the competition, it is referred to as _____.
Autonomous
Having the freedom to govern oneself or to act independently without being controlled by others.
Abstract
A summary of a research paper or article, or relating to ideas and concepts not physically present or observable.
Emotional
Pertaining to feelings or expressions of sentiment, which can influence thoughts, behavior, and physical states.
Practical
Concerned with the actual doing or use of something rather than with theory and ideas; focused on real-world applications and outcomes.
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