The Small Business Services Department at Global Information Services Is

question 57

Multiple Choice

The small business services department at Global Information Services is aimed at providing small business owners with information and assistance to promote growth of their companies.The existence of such a department is an example of market segmentation based on _____.

• A)type of customer
• B)size of customer
• C)type of buying situation
• D)customer location

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Definitions:

Relevance

The quality of being closely connected or appropriate to the matter at hand.

Quality

An attribute or characteristic that determines the excellence, condition, or value of something, often measured against standards or requirements.

Citation

A reference or mention of a source, used to give credit to the original author or to support claims in a text.

Journal Article

A scholarly work published in an academic or professional journal, contributing to a particular field of study.