Which of the Following Is True of Exploratory Research

question 84

Multiple Choice

Which of the following is true of exploratory research?

• A)It examines elements such as the effect of advertising on sales and the relationship between price and perceived product quality.
• B)It is designed to identify cause-and-effect relationships among variables.
• C)It provides researchers with conclusive data that answers particular questions, instead of giving them a general understanding of the marketing problem.
• D)It provides researchers with a better understanding of the dimensions of the marketing problem before focusing on areas that require further research.

---

Definitions:

Customer's Profitability

An analysis to determine the profit margin or net profit a company makes from serving a particular customer.

Sales Contacts

Interactions or engagements between a company's sales team and potential or existing customers with the aim of promoting and selling products or services.

Accounts Receivable

Money owed to a business by its customers for goods or services delivered but not yet paid for.

Purchase Order

A formal document sent from a buyer to a supplier with a request to purchase specified products or services at agreed upon terms.