Pam Is Working on a Project in Which She Needs

question 79

Multiple Choice

Pam is working on a project in which she needs to see how people react when they notice that their favourite cereal now comes in a bigger pack.She does this by standing in the cereal aisle at Safeway and watching the reaction of the shoppers.Which of the following research techniques is Pam using?

• A)syndicated study
• B)experimental research
• C)observational research
• D)focus group study

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Definitions:

Recency Effect

The tendency to remember the most recently presented information best.

Grocery Items

Products and goods available for purchase in supermarkets and grocery stores, typically including food, beverages, and household necessities.

Encoding Specificity Principle

A principle in psychology which posits that memory is most effectively retrieved when the information available at the time of recall is similar to the information available at the time the memory was encoded.

Procedural Memory

relates to the type of long-term memory responsible for knowing how to perform different actions and skills, essentially memory of the process of doing things.