When a Translated Word or Phrase Is Retranslated Again into the Original

question 12

True/False

When a translated word or phrase is retranslated again into the original language by a different interpreter to catch errors, it is termed as back translation.

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Definitions:

Reinforce

To strengthen or support an idea, value, or behavior, often through repeated messaging or experiences that encourage certain outcomes.

Brand Equity

The value and strength of a brand that arises from consumer awareness, perceptions, associations, and loyalty.

Measuring

The process of determining the size, amount, or degree of something typically by using instruments or established standards.

Qualitative Research

A research methodology that seeks to understand phenomena through the collection and analysis of non-numerical data, such as interviews or observations.