Using the Same Brand Name for Different Products Is an Application

question 16

Multiple Choice

Using the same brand name for different products is an application of the concept of _____ from behavioural learning theory.

• A)selective comprehension
• B)selective retention
• C)stimulus generalization
• D)stimulus discrimination

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Definitions:

Popular Front

A broad coalition of different political groups, often including communists and socialists, united for a common goal, especially seen in France and Spain in the 1930s against fascism.

New Deal

A series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States between 1933 and 1939, aimed at providing relief, recovery, and reform during the Great Depression.

American Liberty League

A conservative political organization formed in 1934, opposing the New Deal and advocating for free enterprise and limited government.

Unionize

The process of organizing employees into a labor union which negotiates with employers for wages, working conditions, and other employment rights.