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A Marketing Environmental Scan Is Performed to Identify Trends and Pinpoint

question 32

True/False

A marketing environmental scan is performed to identify trends and pinpoint opportunities and threats to a business.


Definitions:

Intelligence

The capacity to acquire, comprehend, and utilize information, resolve issues, and adjust to novel scenarios.

Aptitude

A natural ability to excel in a certain activity or field, often assessed through tests for educational and occupational placement.

Assessment

The set of procedures for gathering information about an individual’s psychological state, sometimes leading to a diagnosis.

Sternberg

Robert Sternberg, a psychologist known for his work on intelligence, creativity, wisdom, thinking styles, and love.

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