Consider an Industry of Your Choice

question 98

Essay

Consider an industry of your choice.Explain how macroeconomic forces affect that industry.

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Definitions:

Sales-oriented Era

A period in business history when companies prioritized selling their products and convincing consumers to buy, often regardless of actual customer need.

Market-oriented Era

A period in business characterized by firms prioritizing customer needs and desires, focusing on market research, and product development to meet those needs.

Value-based Marketing

A strategic approach that focuses on delivering products and services based on the perceived value to the customer rather than solely on price.

Retailing-oriented Era

A period in business history when the focus shifted towards strategies that prioritize selling goods directly to consumers through various retail channels.