After an Assessment of Needs, a Marketing Manager Must

question 33

Multiple Choice

After an assessment of needs, a marketing manager must:

• A)develop a marketing strategy.
• B)manage the marketing mix.
• C)create a macromarketing program.
• D)design a micromarketing program.

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Definitions:

Synapses

The junctions through which neurons signal to each other or to non-neuronal cells such as those in muscles or glands.

Childhood

The period of life from birth to adolescence, characterized by rapid physical growth, cognitive development, and emotional maturation.

Weaken

To reduce the strength, effectiveness, or intensity of something.

FMRI

Functional Magnetic Resonance Imaging, a neuroimaging technique that measures brain activity by detecting changes associated with blood flow.