After an Assessment of Needs, a Marketing Manager Must

question 33

Multiple Choice

After an assessment of needs, a marketing manager must:

• A)develop a marketing strategy.
• B)manage the marketing mix.
• C)create a macromarketing program.
• D)design a micromarketing program.

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Definitions:

Level of Inventory

Level of Inventory refers to the quantity of goods or materials on hand at a particular time within a business.

Inventory Investment

The purchase of goods and materials that are not immediately sold but are kept in stock for future sales or production.

Level of Inventory

The quantity of goods, materials, and products held in stock by a business at a specific point in time.

Disposable Income

Post-income tax financial means available to households for saving and spending.