Happy Traveller Ltd

question 34

Multiple Choice

Happy Traveller Ltd.has designed a program that allots its customers reward points each time its members hire the company to book their holidays.It has also introduced discounted Christmas and New Year holiday vacation packages only for its members and long time customers.Happy Traveller Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation.The cancer foundation has announced Happy Traveller Ltd.as one of its patrons.Happy Traveller's reward points program for its members is an example of _____.

• A)customer relationship management
• B)sales orientation
• C)corporate social responsibility
• D)promotional partnership

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Definitions:

Annual Returns

Annual returns are the percentage change in an investment's value over a year, including interest, dividends, and capital gains.

Annual Payments

Payments that are made once a year for various purposes, such as loan repayments, insurance premiums, or leases.

Note Payable

A written agreement where a borrower promises to pay back a certain sum of money to a lender at a future date, often with interest.

Discounted

The method of calculating the current value of a single payment or a series of future payments.