An Organization That Focuses Its Efforts on Continuously Collecting Information

question 114

Multiple Choice

An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to:

• A)put stress on the societal marketing concept.
• B)have a focus on macromarketing.
• C)have a non-profit orientation.
• D)have a marketing orientation.