Happy Traveller Ltd

question 34

Multiple Choice

Happy Traveller Ltd.has designed a program that allots its customers reward points each time its members hire the company to book their holidays.It has also introduced discounted Christmas and New Year holiday vacation packages only for its members and long time customers.Happy Traveller Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation.The cancer foundation has announced Happy Traveller Ltd.as one of its patrons.Happy Traveller's reward points program for its members is an example of _____.

• A)customer relationship management
• B)sales orientation
• C)corporate social responsibility
• D)promotional partnership

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Definitions:

GDP Deflator

An economic metric that converts the money-value measure of GDP to a measure of real GDP by accounting for inflation or deflation.

GDP Deflator

A measure that reflects the prices of all goods and services produced domestically, accounting for inflation within a country's economy.

Base Year

A reference year against which economic growth, price changes, or other data is compared in indexes or other statistical measures.

GDP Deflator

A measure of the level of prices of all new, domestically produced, final goods and services in an economy, used to deflate nominal GDP to real GDP.