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Credit card companies require low minimum payments that impose significant interest costs on consumers choosing to pay the minimum. Recent legislation has required credit card companies to show on customer billing statements how much interest would be paid and how long it would take to repay the current balance if only the minimum is paid. Behavioral economists would expect this legislation to
Global Partners
International entities or countries that collaborate on joint ventures, projects, or initiatives for mutual benefit.
Marketing Approach
The strategies and tactics a business adopts to promote, sell, and distribute its products or services.
Standardization
The process of implementing and developing technical standards to make the output of different producers compatible and uniform.
Firm's Marketing
The set of activities and strategies a business uses to promote its products or services to its target customers.
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