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Coalition tactics
Self-Consistency Dissonance
The discomfort experienced when one’s actions are not consistent with one’s self-image or personal values.
Festinger
An American social psychologist best known for Cognitive Dissonance Theory, which explains the discomfort that arises from holding two conflicting beliefs simultaneously.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes, leading to changes in belief or behavior to reduce the discomfort.
Elliot Aronson
An influential psychologist known for his research on social influence, group dynamics, and the theory of cognitive dissonance.
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