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The Hay Guide Chart-Profile Is a Standardized System For

question 21

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The Hay Guide Chart-Profile is a standardized system for:


Definitions:

Competitors

Entities, either companies or individuals, that compete in the same industry or market for customers.

Situation Analysis

An assessment of an organization's internal and external environments to understand its capabilities, customers, and business climate.

Marketing Plans

Strategic documents that outline a company’s strategy for promoting its products or services.

External Forces

Factors outside of an organization's control that can impact its performance and strategy, such as economic conditions, social changes, technological advancements, political/legal shifts, and environmental factors.

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