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Subcontracting is viewed as a risky strategy because the firm may lose control of product design and pricing.
Long-run Equilibrium
A state in which all firms in a competitive market are making just enough profit to stay in business, with no incentive to enter or leave the market.
MR = MC
A condition where a firm's marginal revenue (MR) equals its marginal cost (MC), commonly used to determine the profit-maximizing level of output.
ATC
Stands for Average Total Cost, which is the cost per unit of output, calculated by dividing the total cost by the quantity produced.
Average Total Cost
The sum of all production costs divided by the quantity of output produced, synonymous with the cost per unit including all variable and fixed costs.
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