From an Operational Perspective, Yield Management Is Least Effective Under

question 17

Multiple Choice

From an operational perspective, yield management is least effective under which of the following circumstances?

• A) Demand can be segmented by customer.
• B) The product can be sold in advance.
• C) The product can be kept to be sold when demand is stronger.
• D) Fixed costs are high, and variable costs are low.
• E) Demand is highly variable.

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Definitions:

Opportunity Cost

The cost of foregone alternatives; the loss of potential gain from other alternatives when one alternative is chosen.

Televisions

Electronic devices for receiving and displaying visual media, often used for broadcasting entertainment, news, and other information.

Bushels

A measure of volume used primarily for agricultural commodities, varying in actual weight depending on the substance being measured.

Opportunity Cost

The cost of forgoing the next best alternative when a choice is made, essentially what is given up when choosing one option over another.