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Bartosiewicz Clinic uses client-visits as its measure of activity. During January, the clinic budgeted for 3,500 client-visits, but its actual level of activity was 3,490 client-visits. The clinic has provided the following data concerning the formulas used in its budgeting and its actual results for January:
Data used in budgeting:
Actual results for January:
-The activity variance for net operating income in January would be closest to:
Customer Personalization
Tailoring a service or product to accommodate specific interests or preferences of individual customers, often using data analytics.
Individualized Offers
Marketing strategy that involves creating and presenting offers tailored to the needs, preferences, or historical behaviors of individual customers.
Lifetime Value
The total worth to a business of a customer over the whole period of their relationship.
Potential Revenue Stream
Future income that could be generated from a business activity or investment, not yet realized.
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