The Beginning of the Sales Presentation May Be the Most

question 15

Multiple Choice

The beginning of the sales presentation may be the most important part of the selling process, because this is where the salesperson establishes

• A)where the customer is in the buying process.
• B)how much time has been allocated for the presentation.
• C)which of the alternative products to demonstrate.
• D)whether to quote a full price or discount price.
• E)which type of follow-up will be needed.

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Definitions:

Fraud or Misrepresentation

Involves intentionally deceiving or misleading parties for financial gain or to damage them financially.

Ownership Dilution

Occurs when a company issues new stock which results in a decrease of an existing shareholder's ownership percentage of that company.

Going Public

The process by which a privately-held company offers shares to the public for the first time, often through an Initial Public Offering (IPO).

Increased Liquidity

A situation where an asset or security can be quickly bought or sold in the market without significantly affecting its price due to high trading volume.