All of the Following Statements About Public Relations Are True

question 28

Multiple Choice

All of the following statements about public relations are true except

• A) PR has become increasingly important as costs of other forms of marketing communications continue to increase.
• B) consumers have become increasing skeptical of marketing claims made in conventional media.
• C) media coverage generated by PR is seen as more credible than paid advertising.
• D) because of its high cost, the use of PR has waned in recent years.
• E) public relations activities often support other promotional efforts.

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Definitions:

Myosin

A protein that, along with actin, enables muscular contraction and movement in animal cells.

Serotonin

A neurotransmitter that is involved in the regulation of mood, sleep, appetite, and pain perception.

Neurotransmitter

Chemical substances that transmit nerve impulses across a synapse from one neuron to another.

Motor Neuron

An efferent neuron that transmits impulses away from the central nervous system to skeletal muscle.