Salespeople at Janie's Cookie Company Want to Draw the Attention

question 59

Multiple Choice

Salespeople at Janie's Cookie Company want to draw the attention of their customers through blogs,Twitter,and LinkedIn,rather than using more traditional activities that require making a sales call.As the marketing manager,you understand this activity to be

• A) outbound marketing.
• B) cold calls.
• C) preapproaches.
• D) inbound marketing.
• E) telemarketing.

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Definitions:

Literate

Having the ability to read and write, or being knowledgeable in a particular area or field.

Jubilee Singers

A group of African American singers from Fisk University who toured the United States and Europe in the late 19th century, introducing audiences to spirituals and raising funds for their institution.

Fisk University

A historically black university in Nashville, Tennessee, known for its rich history and as the origin of the Fisk Jubilee Singers.

Black Spirituals

Religious songs created and first sung by African Americans, expressing their history, struggles, and hopes through deeply emotional and symbolic lyrics.