Estella Is Trying to Create an Advertising Message That Communicates

question 83

Multiple Choice

Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers,telling consumers about the relative advantages of her products as compared to other offerings in the market.Estella is trying to create a(n) __________ appeal.

• A) emotional
• B) niche marketing
• C) informational
• D) institutional
• E) reminder

---

Definitions:

On-The-Job Training

The education and training provided to employees while they perform tasks or processes related to their job at the workplace.

Human Capital

The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or the community.

Marginal Productivities

Describes the additional output generated by employing one more unit of input, holding other inputs constant.

Higher Earnings

Increased income from wages, salaries, investments, or other sources, typically compared to a previous period or average.