Danielle Is Creating an Advertising Message Designed to Appeal to Consumers

question 96

Multiple Choice

Danielle is creating an advertising message designed to appeal to consumers' fears of having their home broken into.Danielle's message will focus on a(n) __________ appeal.

• A) emotional
• B) niche marketing
• C) informational
• D) institutional
• E) reminder

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Definitions:

Demand Curve

A graphical representation that shows the relationship between the price of a good and the quantity demanded by consumers.

Quantity Demanded

The specific amount of a good or service that consumers are willing to purchase at a given price point, at any given moment.

Price-Consumption Curve

A curve that shows how a consumer's optimum basket varies with changes in the price of a good, holding other factors constant.

Shifting Demand Curve

A shifting demand curve occurs when there is a change in a non-price factor, such as consumer preference or income, altering the quantity demanded at any given price.