The ________ Is the Combination of Media Used and the Frequency

question 110

Multiple Choice

The ________ is the combination of media used and the frequency of advertising in each medium.

• A)media plan
• B)media buy
• C)media mix
• D)communications tactical plan
• E)communications operational plan

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Definitions:

Meals

Prepared food items intended for consumption, typically encompassing breakfast, lunch, and dinner.

Gasoline

A flammable liquid derived from petroleum, used primarily as fuel in internal combustion engines.

CDs

Certificates of Deposit, a type of financial product provided by banks that offer a fixed interest rate in exchange for keeping a deposit untouched for a predetermined period.

DVDs

DVDs are digital versatile discs used to store large amounts of data, including movies and software.