For Consumer Products Like Toothpaste and Groceries, Things Consumers Purchase

question 119

Multiple Choice

For consumer products like toothpaste and groceries, things consumers purchase throughout the year, most advertisers would use a ________ advertising schedule.

• A)continuous
• B)flighting
• C)pulsing
• D)penetrating
• E)purposeful

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Definitions:

Tokenism

The practice of making only a perfunctory or symbolic effort to be inclusive to members of minority groups, especially by recruiting a small number of people from underrepresented groups in order to give the appearance of racial or sexual equality within a workforce.

Marginalization

The process by which certain groups are pushed to the edge of society, limiting their access to resources and opportunities.

Equity

Fairness or justice in the way people are treated, often focusing on correcting or acknowledging imbalances in rights and opportunities.

Poverty

A state where individuals or communities lack the financial resources to meet basic living needs, such as housing, food, and healthcare.