The Major Text Portion of a Print Advertisement That Should

question 98

Multiple Choice

The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the

• A)headline.
• B)body copy.
• C)brand elements.
• D)photo credits.
• E)subheads.

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Definitions:

Economically Advanced Nations

Countries with highly developed economies, characterized by high per capita income, diversified industries, and advanced technological infrastructure.

Ethnically Homogenous

Describing a population that shares a common ethnicity or cultural background.

Traditional Moral Values

Cultural, ethical, and moral standards and norms that have been historically upheld and transmitted within a society or community.

Liberal

A political ideology that emphasizes the need for the government to take active roles in the promotion of social welfare, support for civil rights, and protection of freedoms.