Cross-Promotion Is Most Successful When

question 59

Multiple Choice

Cross-promotion is most successful when

• A)one product is well known and one product is less known.
• B)the firms have a prior marketing relationship.
• C)the two products are similar in price.
• D)the promotion takes place over a very short time period.
• E)the two products appeal to the same target market.

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Definitions:

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