When Purchasing Books on Amazon

question 69

Multiple Choice

When purchasing books on Amazon.com, customers are shown other books and a message saying "Customers who purchased [your book] also purchased . . ." This is an example of

• A)mass media advertising.
• B)publicity.
• C)public relations.
• D)sales promotions.
• E)direct marketing.

Recognize the role of length and detail in determining communication scope.

Understand brainstorming and its purpose in idea generation.

Identify key elements of a message's overall subject.

Understand the characteristics and treatment modalities relevant to somatic symptom disorders.