In Recent Years,the Component of IMC That Has Received the Greatest

question 146

Multiple Choice

In recent years,the component of IMC that has received the greatest increase in aggregate spending is

• A) media advertising.
• B) direct marketing.
• C) public relations.
• D) sales promotions.
• E) publicity.

---

Definitions:

Single-subject Evaluation

A research design often used in the field of psychology and education to assess the effect of an intervention on an individual participant.

Easily Measured Goal

A target or objective that can be quantified or evaluated with clear metrics or criteria.

Client Satisfaction Questionnaires

Surveys or forms used by service providers to gather feedback from clients regarding their satisfaction with the services received.

Potential Misuse

The possibility of using something in a way that is incorrect, unethical, or harmful.