Which of the Following Is True of Competitive Parity

question 10

Multiple Choice

Which of the following is true of competitive parity?

• A) It assumes the same percentage used in the past, or by competitors, is still appropriate for the firm.
• B) It does not take into account new plans (e.g., to introduce a new line of products in the current year).
• C) It does not allow firms to exploit the unique opportunities or problems they confront in a market.
• D) It assumes communication expenses do not stimulate sales and profit.
• E) If all competitors use this method to set communication budgets, their market shares will stay increase over time.

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Definitions:

Active Listening

The practice of paying full attention to a speaker, understanding their message, providing feedback, and retaining the information.

Ground Rule

Basic guidelines or rules that are established at the beginning of a meeting, discussion, or project to ensure smooth and effective operation.

Decision-Making Strategy

A plan or methodology employed to choose among alternatives and make informed decisions.

Ground Rules

Procedural rules adopted by groups to make meetings and processes run smoothly.