Which of the Following Is the Least Interactive IMC Strategy

question 130

Multiple Choice

Which of the following is the least interactive IMC strategy?

• A) personal selling
• B) mobile marketing
• C) online marketing via social media
• D) direct marketing via catalog
• E) direct marketing via telemarketing

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Definitions:

Processing Float

The time difference between when a check is written and when it is actually cleared and funds are deducted from the account.

Availability Float

The time gap between when a deposit is made into a bank account and when the funds become available for use.

Disbursement Float

The time lag between when a payment is made by a company and when the funds are actually removed from the company's bank account.

Electronically

Through the use of electronic devices or systems, especially over digital networks.