Explain How a Company Can Use Search Engine Marketing

question 73

Essay

Explain how a company can use search engine marketing.

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Definitions:

Heuristics

Shortcuts or rules of thumb used to make decisions.

Loss Aversion Technique

A psychological strategy used in various fields, including investing and marketing, that leverages the individuals’ tendency to prefer avoiding losses to acquiring equivalent gains.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

Affect Heuristic

A mental shortcut used in decision making that involves relying on current emotions to evaluate the desirability and risks of different options.