Marketers Know That Coupons Might Not Result in a Net

question 119

Essay

Marketers know that coupons might not result in a net increase in sales,yet they continue to issue them.Why do marketers continue to use coupons?

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Definitions:

Subgroup

A division within a larger group, often characterized by shared interests or characteristics.

Team Dynamics

The unconscious, psychological forces that influence the direction of a team’s behavior and performance.

Consideration Skills

The ability to show thoughtfulness and care towards others' feelings, needs, and circumstances within interpersonal interactions.

First-Line Supervisor

A managerial position that serves as the initial level of management, directly overseeing and managing the work of entry-level or operational employees.