Examlex
If the marketing communication has piqued the interest of its target market, the goal of subsequent IMC messages should be to move the consumer from "I want it" to "I like it."
Mature
Referring to a state of full development or completed growth and development in either physical, emotional, or intellectual capacities.
Psychoanalysis
A therapeutic approach developed by Freud that seeks to explore unconscious motivations and conflicts as drivers of behavior.
Empirical Evidence
Empirical evidence is information acquired by observation or experimentation that serves as the basis for knowledge and theory building.
Internal Conflicts
Psychological struggles that arise from opposing desires, impulses, or feelings within a person.
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