Carlos Owns a Chain of Retail Electronic Stores

question 105

Multiple Choice

Carlos owns a chain of retail electronic stores.He is evaluating how he allocates his firm's IMC budget.He receives offers from a variety of advertising media,spends money on his firm's public relations efforts,and is considering electronic media alternatives.Carl must recognize that each IMC alternative

• A) will stand on its own.
• B) is part of the whole.
• C) is part of noncommercial free speech.
• D) doesn't help communicate value to the consumer.
• E) is dictated by the nature of the supply chain.

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Definitions:

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Conative Outcomes

Results related to actions or behaviors that a communication strategy aims to achieve, such as increased product purchases or subscription sign-ups.

Specific Action

A distinct, individual action taken by a user or system, often with a clear objective or outcome in mind.

CTR

Click-Through Rate; a metric that measures the number of clicks advertisers receive on their ads per number of impressions.