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Every Monday during the month of December,salespeople who had the highest sales the previous week participated in a package surprise,where each would receive a package containing either a $50 or a $100 bill.This short-term incentive is known as a
Manifest Content
The overt, concrete content of a communication as opposed to the underlying meaning or interpretation.
Latent Content
The underlying, non-obvious meanings and themes in a piece of communication, as opposed to its explicit, surface content.
Content Analysis
A research method for systematically analyzing texts or media to quantify patterns in communication.
Media Content
The text, images, audio, video, and interactive elements produced and distributed through various communication mediums.
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