All of the Following Are Steps in the AIDA Model

question 94

Multiple Choice

All of the following are steps in the AIDA model except

• A) awareness.
• B) intention.
• C) action.
• D) desire.
• E) interest.

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Definitions:

Annualized (Geometric)

Refers to a method of converting short-term rates of return into longer-term rates that account for the effect of compounding over a full year.

Rates of Return

The net gain or loss on an investment over a specified time period, expressed as a percentage of the investment's initial cost.

EAR

Effective Annual Rate, a measure of interest that takes into account the compounding of interest over time.

Borrower

An individual, company, or entity that receives funds from another party with the agreement to repay the principal amount along with any agreed-upon interest.