One of the Difficulties in Measuring the Effectiveness of IMC

question 134

Multiple Choice

One of the difficulties in measuring the effectiveness of IMC efforts is the __________, where consumers do not act immediately after receiving a marketing communication.

• A)decoding decomposition effect
• B)lagged effect
• C)noncommittal effect
• D)viral effect
• E)click-through delay

---

Definitions:

Empirically Measure

To quantify or measure based on observation or experience rather than theory or pure logic.

Logical Statements

Propositions that convey reasoning and can be analyzed as true or false based on logic.

Systems

Organized sets of interrelated elements or components that function together as a whole to achieve a particular goal or handle specific tasks.