The Goal of Any Marketing Communication Is to

question 119

Multiple Choice

The goal of any marketing communication is to

• A)maximize personal selling.
• B)increase public relations click-through rates.
• C)overwhelm negative publicity with commercial speech.
• D)replace cause-related marketing with non-cause-related marketing.
• E)get the right message to the right audience through the right media.

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Definitions:

Hazardous Materials

Substances that are capable of posing significant risks to health, safety, property, or the environment when improperly handled, stored, or transported.

Organization's Premises

The physical location or buildings where an organization operates or conducts its business.

Search Engines

Web-based tools that allow users to find information on the internet by typing keywords or phrases into a search query.

Company's Network

The interconnected system of professional relationships and contacts within and related to a particular organization.