The Individual Elements of an IMC Strategy Can Be Viewed

question 121

Multiple Choice

The individual elements of an IMC strategy can be viewed on two axes: ___________ (from the consumer's perspective) and __________.

• A)passive and interactive; tangible and intangible
• B)mobile marketing and direct marketing; tangible and intangible
• C)offline and online; low cost and high cost
• D)passive and interactive; offline and online
• E)static and changing; offline and online

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Definitions:

Sampling Distribution

The probability distribution of a given statistic based on a random sample.

Normal Distribution

A bell-shaped curve distribution that is symmetrical around the mean, where the bulk of the values lie near the center and it tails off towards the extremes.

Central Limit Theorem

The Central Limit Theorem is a statistical theory that states that the sampling distribution of the sample mean approaches a normal distribution, regardless of the population's distribution, given a large enough sample size.

Population

All members or elements under consideration in statistical studies make up this group.