Anbinh Fashions Is Launching a New Line of One-Of-A-Kind Designer

question 95

Multiple Choice

Anbinh Fashions is launching a new line of one-of-a-kind designer jewelry.Each piece is handcrafted,and production volumes will be very low.To emphasize the unique nature of this jewelry,Anbinh Fashions will most likely choose _________ distribution.

• A) luxury
• B) selective
• C) monopolistic
• D) intensive
• E) exclusive

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Definitions:

Promotion Wars

Intense competitive tactics where companies use aggressive promotion strategies to gain market share or outperform rivals.

Target Audience

refers to a specific group of consumers identified as the intended recipients of a product, service, or marketing campaign.

Wasted Coverage

Marketing or advertising efforts that reach a large number of individuals who are not potential customers, leading to inefficient use of resources.

Nonpersonal Communication

Messages conveyed through mass media that are not directed at specific individuals but are intended to reach a wide audience.