Kevin Is Recognized by His Friends as an Activist on Many

question 129

Multiple Choice

Kevin is recognized by his friends as an activist on many fronts.He prefers to buy products from firms that will donate part of the total purchase price to organizations he supports.Marketers recognize that this approach can be an important competitive tool; it is called

• A) social activist marketing.
• B) voluntary premium pricing.
• C) cause-related marketing.
• D) business/social responsibility.
• E) the do-gooder syndrome.

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Definitions:

Mystery Shoppers

Individuals employed covertly to evaluate customer service, product quality, and the overall environment of retail or service outlets.

Performance Appraisal

An evaluation of an employee's job performance against pre-established criteria.

Departmental Stores

Large retail establishments that offer a wide variety of goods and services divided into departments for efficient shopping and organization.

Forced Distribution

A performance management system where employees are ranked in groups and a certain percentage must fall into each group.