Kevin Is Recognized by His Friends as an Activist on Many

question 129

Multiple Choice

Kevin is recognized by his friends as an activist on many fronts.He prefers to buy products from firms that will donate part of the total purchase price to organizations he supports.Marketers recognize that this approach can be an important competitive tool; it is called

• A) social activist marketing.
• B) voluntary premium pricing.
• C) cause-related marketing.
• D) business/social responsibility.
• E) the do-gooder syndrome.

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Definitions:

Minimize The Cost

A strategy aimed at finding the most effective way to use resources to reduce expenses to the lowest possible level.

Cost Per Unit

The total cost associated with producing one unit of a product, including fixed and variable costs.

Economic Profit

The disparity between what a company earns in total and what it spends, counting both direct and indirect costs.

Self-Interest

The motivation driving individuals to pursue their own benefits or advantages, often considered a fundamental economic assumption.